DC SUPER HERO GIRLS “SHE’S LIKE ME”

Tasked by DC Warner Bros. to promote their new Cartoon Network series, we developed a campaign rooted in teamwork and empowerment. Our strategy shifted the focus from aspiration to relatability, demonstrating that these iconic superheroes share the same qualities as the girls watching them. The result was a resonant message of self-belief: you don't have to be a superhero to be super.

___________

From initial art direction to final execution, I oversaw the photoshoot and post-production to ensure a cohesive visual story across the entire campaign.