LENOVO THINKBOOK GLOBAL PRODUCT LAUNCH

This campaign aimed to demonstrates how a ThinkBook-equipped office looks, feels, and operates through entertaining slice-of-life scenes—focusing on the ways in which that setting inspires employees to be their best while driving positive outcomes for the business.

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Led the full-scale art direction and design for this campaign—overseeing everything from pre-production and on-set styling to post-production and final asset delivery.